Bringing a wave of creativity and precision to the world of digital media,
I have carved a niche in copywriting with a focus on the board sports industry. My journey began at Blue Tomato, where I honed my skills from 2013 to 2018 before taking the leap to freelance copywriting. I have maintained a fruitful collaboration with Blue Tomato since.

My expertise spans creating high-priority product descriptions for Surf, Skate, Snowboard, and Ski Gear, crafting comprehensive buyers' guides, category texts, and compelling brand stories.

In 2018, I embarked on a new adventure, launching my own copywriting business, allowing me to further tailor my services to meet clients' unique needs like Blue Tomato and beyond. Being a vital part of Team Nexene as Head of Digital Marketing and Founder & CEO of SoCal Digital Media, I've leveraged my leadership to foster collaboration between these entities, blending my passion for board sports with cutting-edge web solutions and leading our teams to deliver exceptional digital media services.

Residing in San Diego, California, after moving from Austria, my love for the ocean and mountains is evident in my personal life as a snowboarder and surfer, finding joy in having any board under my feet. My passion for storytelling transcends copywriting; I am also the author of three books, including 'Carried by Waves,' a novel that shines a light on adaptive surfing and the resilience of the human spirit.

My work is driven by a commitment to authenticity, creativity, and the relentless pursuit of excellence and happiness, whether through the written word, riding a wave, or enjoying powder runs.